Sonic hopes to provide moments of indulgence that break up the mundanity and monotony of daily routines shared by consumers whether they work from home or have returned to office. The fun campaign also looks to tap into brand equity around menu innovation while breaking through a crowded category.. Transport your taste buds with an icy slush with pineapple and coconut flavor blended with creamy vanilla soft serve.
Sonic Drive-In is revamping its advertising strategy with a brand new platform and campaign: "Live Free, Eat Sonic." This playful approach ditches the seriousness and embraces the quirky fun that Sonic is known for.. A fun new spot from Mother LA and Sonic Drive-In: Live Free, Eat Sonic directed by Jody Hill of Caviar.