KFC's Colonel dances in the name of affordable fried chicken in new ads An effort styled on music videos is accompanied by a song, "Finger Lickin' Machine," that the brand is releasing on streaming platforms and social media.. KFC is attempting to turn public perception around with its new "Comeback" marketing effort. Customers are prompted to revisit KFC with a "Free Bucket On Us" digital offer, available only on KFC.
KFC is revamping its brand with new sauces, beverages, and a modern restaurant design to compete in the fast-growing chicken sector.. KFC's Colonel Sanders is back at the forefront of the brand's marketing and has taken on a serious demeanor as part of a multi-phased campaign that aims to return the Yum Brands chain to growth. A new spot, "Obsession," recounts the meticulous process that led the Colonel to come up with KFC's signature 11 herbs and spices recipe and chicken-frying technique. The ad co-stars Matty.