Influence The Psychology of Persuasion Robert Cialdini
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Robert Cialdini's books, including his New York Times Bestselling Influence and Pre-Suasion, have sold more than seven-million copies in 44 different languages. Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business.. Influence : the psychology of persuasion by Cialdini, Robert B Publication date 2007 Topics Influence (Psychology), Persuasion (Psychology), Compliance Publisher New York : Collins Business Collection internetarchivebooks; printdisabled Contributor Internet Archive Language English Item Size 788.8M
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So in my role as an experimental social psychologist, I began to do research into the psychology of compliance. At first the research took the form of experiments performed, for the most part, in my laboratory and on college students. I wanted to find out which psycho-logical principles influence the tendency to comply with a request. Right now, psychologists know quite a bit about these.. The 6 psychological triggers that make people say yes — reciprocity, scarcity, authority, and 3 more. Cialdini's playbook decoded. 9-min read.